Lawsonry

newwavefeminism:

Don’t ask me what series of random google searches let me to look up O.N.E Coconut water… It seemed like a cool idea (drinking coconut water, not this marked up nonsense)

Until this was a part of their “ten reasons to drink coconut water”

9. A Natural Beauty Boost: Ever wonder why island women are so beautiful? Could be the coconut water they drink. It keeps skin soft, supple and smooth by hydrating naturally at the cellular level. It is known to relieve dry itchy skin and can even be used on a cotton ball as a toner to soothe and refresh.

First of all, you ever notice this trend of new, foreign super foods that are supposed to magically heal all of out ailments? As if anything foreign is strange and mystical?

But more obviously… way to commodify an entire group of “island women.”

Why even bother… advertising is inevitably ridiculous.

Unfortunately this is a whole topic in marketing strategies 101. The “exotic motif” is one that will always make money, because for some reason Americans are more attracted to something with Eastern and Pacific Island language symbology with higher prices than they are with traditional titles like “topical analgesic.” 

Someone’s race isn’t necessarily the first thing we notice about a person because so many races are similar. The concept of someone’s race is their distinguishing characteristics (color, height, weight, etc) that set them apart from different people (1). It’s important to note that race is not a biological classification, and that trying to use biological foundation to purport the idea of a “pure” or superior race is absurd – human characteristics are extremely homogenous and rarely differ except at the most minute subunits of the genome (2). It is this reason that race becomes a sociological classification instead of a biological one.

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